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Li-franchise - Mohopolo oa franchising o qalile mehleng ea khale, empa mokhoa oa sejoale-joale oa franchise joalo ka ha re o tseba o ile oa hlaha United States bofelong ba 19th le 20th century. Mofuta oa pele o hlokomelehang oa franchising o atisa ho tlotlisoa ho Isaac Singer, moqapi oa mochine oa ho roka, ea qalileng ho rekisa ka 1850s ho aba mechine ea hae.

Leha ho le joalo, tsamaiso ea pele ea 'nete ea franchise ka kutloisiso ea morao-rao hangata e bitsoa Martha Matilda Harper, ea thehileng Harper Method e Rochester, New York, ka 1888. Harper o ile a theha mokhoa oa ho hlokomela moriri le ho phekola botle boo a ileng a bo fa basali ba bang. Mohlala oa hae oa franchise o ne o kenyelletsa lihlahisoa tse tloaelehileng, koetliso le tšehetso ea papatso. Sena se ile sa lumella basali ho sebetsa salon ea bona ea Harper Method tlas'a lets'oao le tloaelehileng, ba fana ka lits'ebeletso tse tsitsitseng libakeng tse fapaneng.

Le hoja mohlala oa Martha Matilda Harper oa franchising e ne e le e 'ngoe ea mehlala ea pele-pele, franchising e qalile lekholong la bo20 la lilemo ka ho phahama ha lihlahisoa tse kang McDonald's, Subway le KFC. Likhamphani tsena li thehile mefuta e atlehileng haholo ea li-franchise tse neng li atisa ho etsoa ho pholletsa le United States mme qetellong lefatšeng ka bophara. Kajeno, franchising ke mohlala oa khoebo o atileng liindastering tse fapaneng lefatšeng ka bophara.

مزیت اصلی داشتن یک فرنچایز چیست?

Molemo oa mantlha oa ho ba le franchise ke ofe?

اجازه استفاده از آموزش و پشتیبانی و کسب درآمد از یک برند معتبر

Tumello ea ho sebelisa koetliso le tšehetso le ho etsa chelete ka lets'oao le thehiloeng

قبل از سرمایه گذاری در یک فرنچایز باید به چه نکاتی توجه کرد؟

Ke lintlha life tseo u lokelang ho li nahana pele u tsetela ho franchise ea inthaneteng?

بودجه، علایق و مهارت های شخصی شما، تقاضای بازار برای محصولات یا خدمات، شهرت و سیستم پشتیبانی فرنچایزر

Tekanyetso ea hau, lithahasello tsa hau le bokhoni, tlhoko ea 'maraka ea lihlahisoa kapa litšebeletso tsa franchise, le botumo ba franchisor le sistimi ea tšehetso.

مزایای کلیدی داشتن فرنچایز در مقایسه با راه اندازی یک کسب و کار از صفر چیست؟

Melemo ea bohlokoa ea ho ba le franchise ke efe ha e bapisoa le ho qala khoebo ho tloha qalong?

کاهش هزینه های راه اندازی و شناسایی برند

Litsenyehelo tse tlase tsa ho qala le ho tsebahatsa lebitso

The Common Elements

Lintlha tse tloaelehileng tsa mefuta ea khoebo ea franchising hangata li kenyelletsa:

Letšoao la khoebo kapa Brand: Li-Franchise li sebetsa tlas'a lebitso la lets'oao le thehiloeng la franchisor, le rua molemo ka ho tsebahala le botumo ba lona. Hangata sena se kenyelletsa mats'oao, li-logo, le thepa e 'ngoe ea bohlale.

Tsamaiso ea khoebo: Li-franchise li fana ka li-franchise ka mokhoa o netefalitsoeng oa khoebo, ho kenyelletsa le lits'ebetso tsa ts'ebetso, maano a ho bapatsa le mananeo a koetliso. Sistimi ena e etselitsoe ho netefatsa botsitso libakeng tsohle tsa barekisi.

Litefiso tsa Franchise le Royalties: Hangata li-Franchise li lefa tefo ea pele ea franchise ho franchisor bakeng sa tokelo ea ho sebelisa mofuta oa eona le tsamaiso ea khoebo. Ho phaella moo, li-franchisees hangata li lefa meputso e tsoelang pele kapa peresente ea chelete ea bona ho franchisor.

Tšehetso le Koetliso: Li-franchise li fana ka koetliso le ts'ehetso ho barekisi, ho kenyeletsoa koetliso ea pele pele ba bula franchise le thuso e tsoelang pele ts'ebetsong, joalo ka papatso le tsamaiso.

Litokelo tsa Libaka: Litumellano tsa Franchise hangata li fana ka litokelo tse ikhethileng kapa tse sa khetheheng ho sebetsa ka har'a sebaka se itseng. Sena se thusa ho thibela tlholisano lipakeng tsa barekisi le ho netefatsa boemo bo itseng ba 'maraka.

Ho phatlalatsa le ho rekisa: Bahoebi ba ka 'na ba hloka li-franchise ho kenya letsoho letloleng la papatso la naha kapa la setereke ho ts'ehetsa boiteko ba ho aha le ho bapatsa. Ho feta moo, li-franchisor hangata li fana ka lisebelisoa tsa ho bapatsa le litataiso bakeng sa lipapatso tsa lehae.

Taolo ea Boleng le Maemo: Li-Franchisor li boloka litekanyetso tsa lihlahisoa, lits'ebeletso le ts'ebetso ho netefatsa botsitso le ho sireletsa seriti sa lebitso. Sena se ka kenyelletsa tlhahlobo ea khafetsa, tlhahlobo le mekhoa ea ho fana ka maikutlo.

Litokelo tsa Nchafatso le Phetisetso: Litumellano tsa Franchise hangata li hlakisa lipehelo tsa ho nchafatsa likamano tsa franchise 'me li ka kenyelletsa lipehelo tsa ho fetisetsa botho kapa ho rekisa franchise.

Leano la ho tsoa: Litumellano tsa Franchise li ka kenyelletsa litokisetso tsa ho felisa likamano tsa franchise, ebang ke ka boithaopo kapa ka boithatelo, tse hlalosang litokelo le boikarabelo ba mahlakore ka bobeli maemong a joalo.

Litumellano tsa Molao: Likamano tsa Franchise li laoloa ke litumellano tsa molao, ho kenyeletsoa tumellano ea franchise le tokomane ea phatlalatso, e hlalosang litokelo, boikarabelo, le boikarabelo ba franchisor le franchisee.

Lintlha tsena li fana ka moralo oa likamano lipakeng tsa li-franchisor le li-franchise, ho thusa ho netefatsa botsitso, boleng le katleho e tšoanang. Leha ho le joalo, lintlha tse tobileng li ka fapana ho latela indasteri, lebitso le lipehelo tseo ho buisanoang ka tsona lipakeng tsa mekha e amehang.

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

حداقل سرمایه گذاری, بدون لیست انتظار

Matsete a Nyenyane, Ha ho Lenane la ho Leta

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

محصولات سودآور, با کمیسیون بالا

Lihlahisoa tse ruisang/Khomishene e Phahameng

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

پشتیبانی جامع

Tšehetso e Pharalletseng

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

انعطاف پذیری کسب و کار آنلاین

Online Business Flexibility

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

بدون نیاز به سابقه و تجربه کاری

Ea qalang-Motsoalle

معرفی فرانشیز جهانی به عنوان یک استارت آپ جانبی

Ho Tsebahatsa Franchise ea Lefatše Lohle e le Side Hustle Start-up

خودگردانی و اختیارات کامل

Khoebo ea Hau, Melao ea Hau
selefounu e selikalikoe se mosehla ka hodimo ho yona

Ho Kopanya Litheknoloji tsa Marang-rang ho Mekhoa ea Khoebo ea Franchising

Mekhoa ea khoebo ea Franchising e matlafalitsoe haholo le ho fetoloa ke tsoelo-pele ea mahlale a marang-rang ka mekhoa e mengata:

Papatso ea Dijithale le Papatso: Litheknoloji tsa Marang-rang li fetotse mebaraka le papatso bakeng sa li-franchise. Li-Franchise li ka sebelisa marang-rang a sechaba, ho ntlafatsa enjine ea ho batla (SEO), papatso e lefelloang ka ho panya, le ho bapatsa ka lengolo-tsoibila ho fihlela bamameli ba bona ka katleho le ka litšenyehelo tse tlase ho feta mekhoa ea setso ea papatso.

E-khoebo le Lithekiso tsa Marang-rang: Li-franchise tse ngata li kenyelelitse bokhoni ba e-commerce, bo lumellang bareki ho reka lihlahisoa kapa lits'ebeletso inthaneteng. Sena se holisa phihlello ea franchise ho feta libaka tsa eona tsa tlhaho mme se fana ka mehloli e meng ea chelete.

Tsamaiso ea Remote le Puisano: Bahoebi ba ka sebelisa lisebelisoa tsa puisano tsa marang-rang tse kang seboka sa video, software ea tsamaiso ea merero, le li-platform tsa tšebelisano ho laola le ho tšehetsa bahiri ba le hole. Sena se fokotsa tlhokeho ya dikopano tsa batho ka bomong mme se dumella puisano e hlwahlwa ho feta dibakeng tse qhalakaneng.

Data Analytics le Business Intelligence: Litheknoloji tsa Marang-rang li thusa li-franchise ho bokella le ho sekaseka datha ho tsoa mehloling e fapaneng, ho kenyeletsoa litšebelisano tsa thekiso, litšebelisano tsa bareki le sephethephethe sa marang-rang. Mokhoa ona o tsamaisoang ke data o thusa li-franchise ho etsa liqeto tse nang le tsebo, ho tseba mekhoa le ho ntlafatsa ts'ebetso ea bona bakeng sa ts'ebetso e ntle.

Koetliso le Tšehetso ea Franchisee: Lisistimi tsa taolo ea ho ithuta inthaneteng (LMS) le sethala sa koetliso se nolofalelitseng barekisi ba li-franchisor ho fana ka koetliso le ts'ehetso ho batho ba nang le franchise. Li-platform tsena li fana ka phihlello e feto-fetohang, e batloang feela ea lisebelisoa tsa koetliso, livideo tsa taeo, le limmojule tse sebetsanang, tse lumellang barekisi ho ithuta ka lebelo la bona le boiketlo ba bona.

Tsamaiso ea Kamano ea Bareki (CRM): Software ea CRM e lumella li-franchise ho laola likamano tsa bareki ka katleho ka ho latela litšebelisano, ho bokella maikutlo, le boiteko ba ho bapatsa. Sena se nolofalletsa li-franchise ho fana ka boiphihlelo bo betere ba bareki le ho aha bots'epehi ba nako e telele.

Likopo tsa mehala: Likhoebo li ka theha lits'ebetso tsa mehala bakeng sa bareki ho beha liodara, ho etsa lipehelo, le ho fihlella mananeo a botšepehi. Lisebelisoa tsa mehala li fana ka mokhoa o bonolo oa hore bareki ba sebelisane le franchise ha ba le leetong, ba ntlafatsa boiketlo le ho ntlafatsa khotsofalo ea bareki.

Taolo ea ketane ea phepelo: Litheknoloji tsa Marang-rang li thusa ho latedisa le ho laola thepa ka nako ya nnete, ho reka, le ho tsamaisa thepa ka hara thekiso ya thepa ya franchise. Sena se ntlafatsa ts'ebetso, se fokotsa litšenyehelo, 'me se netefatsa phano ea lihlahisoa le litšebeletso ho bareki ka nako.

Ka kakaretso, ho kopanya mahlale a marang-rang mekhoeng ea khoebo ea franchising ho ekelitse ts'ebetso, scalability, le boqapi, ho nolofalletsang li-franchise ho ikamahanya le maemo a fetohang a likhetho tsa bareki le matla a mmaraka ka katleho.

Li-franchise le li-Niches

Franchising e akaretsa mefuta e mengata ea li-niches, ho kenyeletsoa le tse se nang lihlahisoa tsa 'mele. Tse ling tsa li-niches tse tsebahalang haholo tsa franchising tse sa hlokeng ho kenyelletsa lihlahisoa tsa 'mele li kenyelletsa:

Li-Franchise tse thehiloeng ho litšebeletso: Li-franchise tsena li fana ka lits'ebeletso tse fapaneng ho bareki, joalo ka lits'ebeletso tsa ho hloekisa, tokiso ea matlo le tlhokomelo, tlhokomelo ea mohloa, taolo ea likokoanyana, thupelo le thuto, koetliso ea botho le ho phela hantle 'meleng, likarabello le lits'ebeletso tsa lichelete, le boeletsi.

Food and seno: Le ha li-franchise tse ngata tsa lijo li shebane le ho rekisa lihlahisoa tsa 'mele, ho boetse ho na le li-franchise tse shebaneng le lits'ebeletso ka har'a indasteri ea lijo le lino, joalo ka lireschorente, lireschorente le lits'ebeletso tsa phepelo. Li-franchise tsena li totobatsa boiphihlelo ba ho jella, litšebeletso tsa bareki, le kamohelo ea baeti ho fapana le ho rekisa lihlahisoa.

Bophelo bo Botle le Botle: Li-franchise sebakeng sena sa marang-rang li fana ka litšebeletso tse amanang le bophelo bo botle, botle le bophelo bo botle, ho kenyeletsoa litšebeletso tsa spa le salon, phekolo ea ho silila, tlhokomelo ea chiropractic, phekolo ea 'mele, litleliniki tsa bongaka, tlhokomelo ea batho ba baholo, tlhabollo ea bophelo bo botle ba kelello le mekhoa e meng ea phekolo.

Thuto le Koetliso: Likhoebo tsa thuto le koetliso li fana ka litšebeletso tse kang ho ruta, ho lokisetsa liteko, ho ruta puo, koetliso ea mosebetsi oa matsoho, koetliso ea khoebo, le mananeo a ntlafatso ea litsebi.

Mesebetsi ea Khoebo: Likhoebo tsa mokhahlelo ona li fana ka mefuta e mengata ea litšebeletso ho likhoebo, ho kenyeletsoa khatiso le ho kopitsa, ho bapatsa le ho bapatsa, tšehetso ea IT le theknoloji, lisebelisoa tsa batho le basebetsi, lits'ebeletso tsa molao le tsa ho latela melao, le koetliso ea khoebo le boeletsi.

Tsamaiso ea matlo le matlo: Likhoebo tsa tsamaiso ea matlo le thepa li fana ka lits'ebeletso tse kang boroki ba matlo le khoebo, tsamaiso ea thepa, matsete a matlo le tsamaiso ea ho hira matsatsi a phomolo.

Litšebeletso tsa Likoloi: Li-franchise indastering ea likoloi li fana ka ho hlatsoa likoloi le lintlha, ho lokisa le ho lokisa likoloi, ho fetola oli, lits'ebeletso tsa mabili, tokiso ea lifensetere le lits'ebeletso tsa likoloi tse tsamaeang.

Ho eta le ho amohela baeti: Likhoebo tsa maeto le kamohelo ea baeti li fana ka litšebeletso tse kang mekhatlo ea maeto, batsamaisi ba bahahlauli, tsamaiso ea lihotele le marobalo, tsamaiso ea khiriso, moralo oa liketsahalo le litšebeletso tsa lipalangoang.

Ena ke mehlala e seng mekae feela ea li-franchising niches tse thehiloeng litšebeletsong. Niche e 'ngoe le e' ngoe e fana ka menyetla e ikhethang bakeng sa bo-rakhoebo ho tsetela molemong oa khoebo o tsamaellanang le lithahasello tsa bona, litsebo le tlhoko ea 'maraka.

Likhoebo tsa Papatso le Lipapatso

Likhoebo tsa ho bapatsa le ho bapatsa hangata li fana ka lits'ebeletso tse fapaneng ho likhoebo, li li thusa ho holisa lihlahisoa kapa lits'ebeletso tsa tsona, ho aha tlhokomeliso ea lebitso, le ho fihlela batho bao li ba batlang ka nepo. Mona ke kamoo li-franchise tsa papatso le papatso li fanang ka lits'ebeletso tsa tsona:

Therisano le Ntlafatso ea Leano: Li-franchise tsa ho bapatsa le ho bapatsa hangata li qala ka ho buisana le likhoebo ho utloisisa lipheo tsa bona, bamameli ba shebiloeng, maemo a tlholisano, le tekanyetso ea papatso. Ho ipapisitsoe le tlhaiso-leseling ena, ba theha maano le matšolo a ikhethileng a ho bapatsa ho latela litlhoko le sepheo sa bareki.

Litšebeletso tsa Branding le Design: Likhoebo tsa ho bapatsa le ho bapatsa li ka fana ka lits'ebeletso tsa ho bapatsa le tsa meralo ho thusa likhoebo ho theha kapa ho nchafatsa boitsebahatso ba tsona. Sena se kenyelletsa ho rala li-logo, litataiso tsa mofuta, lisebelisoa tsa ho bapatsa, le matlotlo a mang a bonoang ho netefatsa ts'ebetso e ts'oanang ho likanale tsohle tsa papatso.

Digital Marketing: Ka ho phahama ha papatso ea dijithale, li-franchise tse ngata tsa papatso le papatso li ipabola lits'ebeletso tsa ho bapatsa tsa dijithale, ho kenyeletsoa ts'ebeliso ea enjine ea ho batla (SEO), papatso ea pay-per-click (PPC), papatso ea litaba tsa sechaba, papatso ea lengolo-tsoibila, papatso ea litaba, le moralo oa sebaka sa marang-rang le ntshetsopele.

Phatlalatso ea Setso: Leha ho na le kholo ea papatso ea dijithale, liteishene tsa setso tsa papatso tse kang khatiso, seea-le-moea, thelevishene le lipapatso tsa kantle li ntse li phetha karolo ea matšolo a mangata a papatso. Li-franchise tsa ho bapatsa le ho bapatsa li ka fana ka lits'ebeletso tse amanang le papatso ea setso, ho kenyeletsoa ho reka mecha ea litaba, ho beha lipapatso, le tlhahiso ea boqapi.

Likamano tsa sechaba: Likhoebo tsa ho bapatsa le ho bapatsa li ka fana ka lits'ebeletso tsa likamano tsa sechaba (PR) ho thusa likhoebo ho laola botumo ba tsona, ho ntlafatsa ponahalo ea bona mecheng ea litaba, le ho hlahisa phatlalatso e ntle. Sena se ka kenyelletsa ho ngola liphatlalatso tsa boralitaba, ho fetisetsa lipale ho baqolotsi ba litaba, ho hlophisa liketsahalo, le ho laola likhokahano tsa tlokotsi.

Marketing Automation le Analytics: Li-franchise tse ngata tsa ho bapatsa le tsa papatso li fana ka li-platform tsa li-automation le lisebelisoa tsa analytics ho thusa likhoebo ho tsamaisa boiteko ba tsona ba ho bapatsa, ho lekola ts'ebetso ea lets'olo, le ho lekanya phaello ho matsete (ROI). Lisebelisoa tsena li thusa likhoebo ho ntlafatsa maano a tsona a ho bapatsa ho ipapisitse le lintlha tse tsamaisoang ke data.

Koetliso le Tšehetso: Li-franchise tsa ho bapatsa le ho bapatsa hangata li fana ka koetliso le tšehetso ho likhoebo ho li thusa ho kenya tšebetsong le ho phethahatsa maano a tsona a ho bapatsa ka nepo. Sena se ka kenyelletsa lithupelo, lithupelo, li-webinars, le linako tsa koetliso ea motho a le mong ho ruta bareki ka mekhoa e metle le mekhoa e hlahang ea ho bapatsa le ho bapatsa.

Ho tlaleha le ho sekaseka: Li-franchise tsa ho bapatsa le ho bapatsa hangata li fa bareki litlaleho tse tloaelehileng le tlhahlobo ea ts'ebetso ea lets'olo la bona la ho bapatsa, ho kenyeletsoa metrics ea bohlokoa joalo ka sephethephethe sa webosaete, tlhahiso e etellang pele, litefiso tsa phetoho, le ROI. Sena se thusa likhoebo ho utloisisa phello ea boiteko ba bona ba ho bapatsa le ho etsa liqeto tse tsamaellanang le data ho ntlafatsa maano a bona.

Ka kakaretso, li-franchise tsa ho bapatsa le ho bapatsa li fana ka lits'ebeletso tse felletseng ho likhoebo, li li thusa ho bona boemo bo rarahaneng le bo tsoelang pele ba ho bapatsa le ho bapatsa ho fihlela lipheo tsa bona tsa khoebo.

Mokhoa oa ho Boloka Boleng ba Lihlahisoa

Likhoebo tsa ho bapatsa le ho bapatsa li ka bapala karolo ea bohlokoa ho o thusa ho boloka boleng ba lihlahisoa tsa hau ha o ntse o laola tlhokeho ka boikitlaetso ba ho bapatsa le ho bapatsa. Mona ke kamoo ba ka u thusang mosebetsing ona:

Boemo ba Brand: Li-franchise tsa ho bapatsa le ho bapatsa li ka u thusa ho beha mofuta oa hau 'marakeng e le o totobatsang boleng le ts'epahalo. Ka matsapa a maano a ho romella melaetsa le ho etsa marang-rang, ba ka buisana le tlhahiso ea boleng ba lihlahisoa tsa hau, ba totobatsa likarolo tsa bona tse ikhethang le melemo e ba khethollang ho bahlolisani.

Matšolo a Lipapatso a Lebeletsoeng: Ka ho etsa lipatlisiso tsa mmaraka le ho sekaseka boits'oaro ba bareki, ho bapatsa le ho bapatsa li-franchise ho ka nts'etsapele matšolo a ho bapatsa ho fihlela bareki ba hau ba loketseng. Ka ho tsepamisa boiteko ba hau ba ho bapatsa ho likarolo tse nepahetseng tsa bamameli, o ka etsa bonnete ba hore tlhoko ea lihlahisoa tsa hau e lula e tsitsitse ntle le ho senya boleng.

Likahare tsa thuto: Li-franchise tsa ho bapatsa le ho bapatsa li ka theha litaba tsa thuto tse totobatsang boqapi, lisebelisoa le lits'ebetso tse amehang ho hlahiseng lihlahisoa tsa hau. Ka ho ruta bareki ka boleng le boleng ba lihlahisoa tsa hau, u ka haha ​​​​ts'epo le bots'epehi, tse lebisang tlhokong e tsitsitseng ea nako.

Tšebelisano ea bareki: Li-franchise tsa ho bapatsa le ho bapatsa li ka u thusa ho sebelisana le bareki ba hau li-platform tse fapaneng, ho kenyeletsoa mecha ea litaba ea sechaba, lengolo-tsoibila le sechaba sa marang-rang. Ka ho boloka puisano e tsoelang pele le bareki ba hau, o ka bokella maikutlo, oa rarolla mathata, le ho matlafatsa boleng ba lihlahisoa tsa hau, oa holisa likamano tsa nako e telele le khoebo e pheta-phetoang.

Likhothatso le Litšusumetso: Li-franchise tsa ho bapatsa le ho bapatsa li ka nts'etsapele liphatlalatso le likhothatso ho khothaletsa bareki ho reka lihlahisoa tsa hau ha ba ntse ba boloka boleng ba bona bo nahanoang. Ho fana ka litheolelo tsa nako e lekanyelitsoeng, mananeo a botšepehi, kapa litefiso tse khethehileng, ho ka tsosa tlhokahalo ntle le ho sebelisa litheolelo tsa litheko tse ka senyang boleng ba sehlahisoa.

Tlhokomelo le Ntlafatso: Li-franchise tsa ho bapatsa le ho bapatsa li ka lula li beha leihlo ts'ebetso ea matšolo a tsona a ho bapatsa le ho lokisa maano ka moo ho hlokahalang ho boloka botsitso lipakeng tsa tlhokeho le boleng ba sehlahisoa. Ka ho sala morao metrics ea bohlokoa joalo ka bophahamo ba thekiso, khotsofalo ea bareki, le maikutlo a brand, o ka etsa bonnete ba hore boiteko ba hau ba ho bapatsa bo tsamaisana le litekanyetso tsa hau tsa boleng.

Tsamaiso ea Crisis: Boemong ba phatlalatso e mpe kapa litaba tse amanang le boleng, li-franchise tsa papatso le papatso li ka u thusa ho laola maemo ka nepo. Ka ho kenya ts'ebetsong maano, mathateng a puisano, le ho rarolla mathata a pepenene, o ka sireletsa seriti sa mofuta oa hau mme oa boloka ts'epo ea bareki lihlahisoa tsa hau.

Ka kakaretso, li-franchise tsa ho bapatsa le ho bapatsa li ka sebetsa e le balekane ba maano ho o thusa ho boloka boleng ba lihlahisoa tsa hau ha o ntse o laola tlhokahalo ka nepo. Ka ho sebelisa boiphihlelo ba bona ba ho bapatsa le puisanong, o ka theha boteng bo matla ba lebitso, oa hohela bareki ba tšepahalang, 'me oa boloka tlhokahalo ea lihlahisoa tsa hau nako e telele.

laptop e nang le litšoantšo skrineng

Likhoebo tsa Papatso le Lipapatso li Fana ka eng?

Li-franchise tsa ho bapatsa le ho bapatsa li sebelisa maano a fapaneng ho hohela bao e ka bang barekisi le ho holisa marang-rang a bona. Mona ke mekhoa e meng e tloaelehileng eo ba ka e sebelisang:

Khoebo ea Inthaneteng: Likhoebo tsa ho bapatsa le ho bapatsa hangata li sebelisa liteishene tsa papatso tsa dijithale ho fihlela batho ba ka bang teng. Sena se kenyelletsa ho theha matšolo a papatso a reriloeng ho li-platform tse kang Lipapatso tsa Google, li-media media, le liwebosaete tse ikhethileng tsa franchise. Ba kanna ba ntlafatsa sebaka sa bona sa marang-rang bakeng sa lienjineri tsa ho batla ho netefatsa hore se maemong a matle bakeng sa mantsoe a bohlokoa a amanang le menyetla ea franchise.

Franchise Directories le Portals: Li-franchise tsa ho bapatsa le ho bapatsa li thathamisa menyetla ea tsona ho li-directory tsa marang-rang le li-portal tse hokahanyang li-franchisor le li-franchise. Li-directory tsena li fana ka lintlha tse qaqileng mabapi le monyetla oa franchise, ho kenyeletsoa litlhoko tsa matsete, koetliso le tšehetso, le lintlha tsa ho ikopanya le lipotso tsa franchise.

Lipontšo tsa Franchise le Lipontšo tsa Khoebo: Likhoebo tsa ho bapatsa le ho bapatsa hangata li nka karolo lipontšong le lipontšong tsa khoebo ho bonts'a mofuta oa tsona le ho kopana lifahleho li talimane le bao e ka bang barekisi ba lichelete. Liketsahalo tsena li fana ka monyetla oa ho hokahanya, ho theha likamano, le ho hlahisa batho ba ratang ho tsetela ho franchise.

Franchise Broker Networks: Li-franchise tsa ho bapatsa le ho bapatsa li ka sebelisana 'moho le barekisi ba li-franchise kapa baeletsi ba sebetsanang le ho hokahanya bao e tla ba ba-franchise le menyetla e loketseng. Barekisi bana hangata ba na le marang-rang a pharalletseng le boiphihlelo ba indasteri, bo ba etsa balekane ba bohlokoa ts'ebetsong ea ho hira li-franchise.

Mananeo a Phetisetso: Li-franchise tsa ho bapatsa le ho bapatsa li ka kenya ts'ebetsong mananeo a phetisetso ho khothaletsa li-franchise tse seng li ntse li le teng, basebetsi, kapa balekane ba khoebo ho lebisa batho bao e ka bang li-franchise. Ena e ka ba mokhoa o atlehang oa ho hlahisa li- lead lead tse nang le lebitso le mofuta oa eona oa khoebo.

Papatso ea Litaba le Boetapele ba Menahano: Li-franchise tsa ho bapatsa le ho bapatsa li ka iponahatsa e le baetapele ba menahano indastering ea franchise ka ho theha litaba tsa bohlokoa joalo ka li-blog, li-whitepapers, li-webinars le lithuto tsa linyeoe. Ka ho arolelana leseli, mekhoa e metle, le lipale tsa katleho, ba ka hohela bao e ka bang barekisi ba batlang tataiso le boiphihlelo ts'ebetsong ea franchising.

Liketsahalo tsa ho hira Franchise: Li-franchise tsa ho bapatsa le ho bapatsa li ka tšoara liketsahalo tsa ho thaotha ha li-franchise, joalo ka linako tsa tlhaiso-leseling kapa matsatsi a ho sibolla, moo bao e tla ba barekisi ba ka ithutang ho eketsehileng ka lebitso, ho kopana le bankakarolo ba bohlokoa, le ho botsa lipotso. Liketsahalo tsena li thusa li-franchisor ho bonts'a mekhoa ea bona ea khoebo le setso ka mokhoa o ikhethileng.

Marang-rang le Liphetiso: Li-franchise tsa papatso le papatso hangata li itšetleha ka sechaba sa franchise le mekhatlo ea indasteri ho hokahana le bao e ka bang ba franchise. Ka ho haha ​​​​likamano le li-franchisor tse ling, barekisi, ba alimang, le litsebi tsa indasteri, ba ka hlahisa li-referrals le likhothaletso bakeng sa bao e tlang ho ba li-franchise.

Ka kakaretso, li-franchise tsa ho bapatsa le ho bapatsa li sebelisa motsoako oa maano a marang-rang le a kantle ho marang-rang ho hohela bao e ka bang barekisi le ho holisa marang-rang a bona. Ka ho khothaletsa mofuta oa bona, tlhahiso ea boleng, le linyehelo tsa tšehetso, ba ka hohela batho ba tšoanelehang ba nang le thahasello ea ho tsetela molemong oa franchise.

Likhoebo tsa Papatso le Lipapatso le Sebopeho sa Komisi ea Tsona

Li-franchise tsa ho bapatsa le ho bapatsa hangata li lefa li-commissions ho li-franchise ho latela tumellano e reriloeng esale pele e boletsoeng tumellanong ea franchise. Lipehelo le maemo a ikhethileng mabapi le litefo tsa khomishene li ka fapana ho latela sistimi ea franchise le mofuta oa litšebeletso tse fanoeng. Mona ke mekhoa e meng e tloaelehileng e sebelisoang ke li-franchise tsa ho bapatsa le ho bapatsa ho lefa likomishene ho li-franchise:

Peresente ea Thekiso: Ka mokhoa ona, li-franchisees li fumana komisi e ipapisitseng le peresente ea thekiso. Mohlala, haeba moreki a rekisetsa moreki sebaka sa papatso kapa lits'ebeletso tsa ho bapatsa, a ka fumana khomishene e lekanang le liperesente tse itseng tsa chelete eohle ea thekiso.

Flat Fee per Thekiso: Sebakeng sa komisi e thehiloeng ho liperesente, li-franchisees li ka fumana tefo e bataletseng kapa chelete e tsitsitseng bakeng sa thekiso ka 'ngoe. Mokhoa ona o fana ka botsitso le ho tseba esale pele meputsong ea khomishene, ho sa tsotelehe boholo kapa boleng ba thekiso.

Sebopeho sa Komisi ea Tiered: Li-franchise tse ling tsa ho bapatsa le tsa papatso li ka kenya tšebetsong sebopeho sa khomishene ea tiered, moo barekisi ba fumanang likomishene tse phahameng ha ba ntse ba fihlela lipheo tse itseng tsa thekiso kapa liketsahalo tsa bohlokoahali. Ka mohlala, ba ka fumana tekanyo e phahameng ea khomishene hang ha ba feta palo e itseng ea thekiso kapa ba fihla moeling o itseng oa chelete.

Likhomishene tse thehiloeng ho ts'ebetso: Li-franchise li ka fana ka li-commissions tse thehiloeng ho ts'ebetso ho khothaletsa batho ba nang le franchise ho finyella lipakane kapa lipakane tse itseng. Sena se ka kenyelletsa li-bonase kapa likomishene tse eketsehileng bakeng sa ho feta lipheo tsa thekiso, ho fumana bareki ba bacha, kapa ho boloka bareki ba teng ka nako.

Likomishene tse setseng: Maemong ao litšebeletso tsa papatso le liphatlalatso li kenyelletsang mehloli ea chelete khafetsa, joalo ka litšebeletso tse thehiloeng ho peeletso kapa likonteraka tse ntseng li tsoela pele, barekisi ba ka fumana li-commissions tse setseng nakong ea kamano ea bareki. Sena se putsa li-franchise bakeng sa ho hlahisa boleng ba nako e telele le ho khothaletsa botšepehi ba bareki.

Likhomishene tsa Boipiletso: Li-franchise tsa ho bapatsa le ho bapatsa li ka boela tsa fana ka li-commissions tsa phetisetso ho barekisi ba fanang ka bareki ba bacha kapa menyetla ea khoebo ho franchisor kapa li-franchise tse ling ka har'a marang-rang. Sena se khothaletsa barekisi ba marang-rang ho sebelisa marang-rang a bona le ho hlahisa litsamaiso tsa franchise.

Mananeo a Khothatso: Ho kenyelletsa li-commissions tse tloaelehileng, ho bapatsa, le ho bapatsa li-franchise ho ka kenya ts'ebetsong mananeo a khothatso ho khothaletsa le ho putsa li-franchise tse sebetsang hantle. Mananeo ana a ka kenyelletsa libonase, meputso, kapa kananelo bakeng sa likatleho tse ntle tsa thekiso kapa ts'ebetso e ikhethang.

Li-franchise tsa ho bapatsa le ho bapatsa li buisana le barekisi ka sebopeho sa khomishene ea bona le lipehelo tsa tefo ho netefatsa pepenene le toka. Litumellano tsa Franchise hangata li hlakisa lintlha tsa sebopeho sa khomishene ho kenyelletsa mokhoa oa lipalo, makhetlo a litefo, le lipehelo kapa maemo afe kapa afe a tlatselletsang a sebetsang.

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